8 simple steps to advertising your business on Kennet Radio

There are 8 simple steps to advertising your business on Kennet Radio.

We will work closely with you at every step, so it’ll be a smooth process.  If you’ve never advertised on the radio before, you’ll be surprised how straightforward it is.

1 Placing the Order

We will email you a Booking Form.  Terms and Conditions apply, (see here).  

2 Writing the script

Once you have confirmed your booking, the next step is to write your script.

  • What do you want to advertise?
  • What are the unique selling points of your business?
  • How do you want customers to contact you?

You may already have someone who looks after your marketing who can do this for you, you may wish to do it yourself, or if you prefer we can work with you to write a script.

This process includes making sure we know how to pronounce any unusual words, names, places, etc.

For some hints and tips on radio advert scriptwriting, see here.  

3 Approving the script

Once we have a final version of the script agreed, we will need you to formally approve it before we move onto Step 4.

This is an important milestone – once you approve the script, it is finalised for production.  Making changes later on is difficult, time-consuming and costly.  

4 Clearing the script

Once we have your final approval for the script, we then have to obtain UK Code of Broadcast Advertising (BCAP Code) clearance for it through Radiocentre. 

We do this for you – you don’t have to do anything.

5 Producing the advert

When we have both your final approval and BCAP clearance we can then produce the advert.

6 Your Final Approval

The finished recorded/produced advert is then sent to you for your final check before it goes on the air.

Just so’s you know, making changes at this point is possible, but difficult, time-consuming and costly.  If there is a mistake on our side then we will of course rectify it at our expense.  But if you decide you want changes at this stage it will incur an additional charge.   

7 On the air

Well done – your advert is now live!

Enjoy hearing your business promoted every day on your truly local radio station!

8 Invoice

Once you are “on the air” we will send you our invoice for payment by return – and even that couldn’t be easier! 

You can pay us by bank transfer/online banking or by direct debit (very much preferred), or by debit/credit card.

How long does all of this take?

We aim to have your advert on the air within 7 days of receiving your Booking Form.

Terms and Conditions

For full terms and conditions for advertising on Kennet Radio, please click on https://kennetradio.com/advertising-terms-conditions/.

Call us now for more information and to book an advertising campaign for your business.

Call our sales hotline now on 01635 780 880, or email sales@kennetradio.com.

We look forward to hearing from you!

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